PURE GRENADA UNDERTAKES SUCCESSFUL UK SALES MISSION
Written by RIA MURRAY on October 11, 2017
Grenada Tourism Authority (GTA) Chief Executive Officer, Patricia Maher, has completed a successful mission to the UK to further raise the profile of Pure Grenada, the Spice of the Caribbean. The schedule of several days was packed with consumer, media and travel industry events that showcased Grenada, Carriacou and Petite Martinique.
Maher led the GTA delegation at the UK’s foremost bridal event, the National Wedding Show in London on Sunday 24 September, reaching an audience of potential wedding couples and honeymooners. She undertook positive meetings with senior management at British Airways and Virgin Holidays — both of which are significant providers of visitors and Visiting Friends and Relations (VFR) traffic from the UK.
Meetings with leading ‘partner’ tour operators including Trailfinders, Lotus/Dial a Flight, Kenwood Travel and the Sandals Store enabled Ms. Maher to hear first-hand how Pure Grenada continues to be positioned and promoted as an authentic destination for discerning travellers.
Ms. Maher attended the annual Association of National Tourist Office Representatives (ANTOR) media networking event which saw over 60 leading UK press and social media influencers. The following evening she hosted an informal briefing session with key consumer media including BBC Radio London and The Huffington Post correspondents, where rum and chocolate – two special ingredients from Pure Grenada – provided an authentic taste of the tri-island state.
In addition, Ms Maher was interviewed by trade and consumer media about Pure Grenada and tourism news including the March 2018 opening of Silversands Grenada, next year’s Pure Grenada Music Festival and Grenada Chocolate Fest, and the island hosting the State of the Industry Conference (SOTIC) this week.
According to Maher, “The UK remains a vital market for Pure Grenada, the Spice of the Caribbean and we’re investing wisely in partnerships and promotions to ensure we remain front of mind with the travel trade and consumers. Given recent events in the region that have affected some of our neighbours it is imperative that we remain proactive to ensure that we — Grenada, Carriacou and Petite Martinique — are seen to be ‘open for business’ and offering exciting, memorable and exceptional experiences to our visitors.”
She added: “We return to London in November for World Travel Market, the global travel industry and media networking exhibition, and in the meantime the UK team will be showcasing Pure Grenada at premier consumer events including The Chocolate Show and The Birmingham Dive Show 2017.”